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Performance
Meta & Google Ads management
Account structure, campaign management, budget optimisation and a continuous testing loop. The goal is to grow acquired value, not spend.
Measurable performance, real growth
Ivmentum is a data- and performance-driven digital marketing agency that manages brand growth across digital channels end to end.
Meta Ads & Google Ads specialists
About us
Strong performance grows by knowing why something works, not simply by running more ads.
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Decisions from data
Campaigns are run on continuously updated data, not on personal interpretation.
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Performance first
Producing measurable results on Meta Ads and Google Ads.
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End-to-end ownership
Strategy, setup, measurement, optimisation and reporting move as one flow.
What sets us apart
Less guessing,
more measurement
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One panel, unified data
Meta Ads, Google Ads, GA4 and e-commerce data merge in one place. Campaign, creative, budget and revenue read on a single screen — no opening four reports and reconciling them in your head.
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Early warning
Unusual shifts get caught before you notice them.
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Controlled optimisation
Every change is tied to a hypothesis, a metric to watch and a defined observation window.
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Decision log
Every decision is written down with its date. It looks tedious; it is also the only way to know which move changed what.
Our services
Services that make
growth measurable
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Data
Analytics, measurement and reporting
GA4 and tag setup, conversion validation, channel-level revenue tracking. Measurement comes first — there is no such thing as a right decision on wrong data.
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Technology
Websites and landing pages
Fast, measurable pages that turn ad traffic into conversion. Built end to end with project-based specialist partners.
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Creative
Content and ad creative
Testable creative sets and message variations. Creative is a variable too, so it gets measured like one.
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Social
Social media management
A content plan that protects the brand voice, a publishing calendar and community management — built around the same goal as the paid channels.
In-house software
Not an agency that reports —
one that processes data
We don't run operations through third-party ad panels alone. Our in-house infrastructure collects data from every platform into one place and analyses campaign, ad set, creative, budget, conversion and revenue metrics as a whole.
The infrastructure is designed to read ad account data securely and read-only.
01Meta Ads
02Google Ads
03GA4
04E-commerce
Collect
Validate
Compare
Early warning
Weekly report
Action log
- 01Multi-source data unification
- 02Anomaly and early-warning detection
- 03Budget consumption tracking
- 04Weekly performance reports
- 05Campaign comparison
- 06Decision log
How we work
Every step defined,
every step measured
Switching agencies is risky. So we keep the process transparent from day one: what we do, why we do it and what it changed is documented every week.
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Discovery and audit
Account structure, historical performance, measurement setup and the competitive landscape get reviewed.
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Measurement setup
GA4, tags and conversions are validated; the data flow is connected to our panel.
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Campaign management
Account structure goes live and creative and message tests start on a plan.
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Optimisation
Action is taken from weekly reports, anomaly records and budget pacing.
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Scaling
What works expands to new channels and audiences in a controlled way.
4+
data sources in one panel
Meta Ads, Google Ads, Google Analytics 4 and e-commerce platforms merge into the same data model — one picture instead of channel-by-channel reports.
7-day
reporting cycle
Every week you get the performance summary, budget consumption and the actions taken, in writing. You can change direction without waiting for month end.
100%
read-only access
Our infrastructure connects to your ad accounts to read data only. Ownership and control of your accounts stay with you throughout.
Working scenarios
Every account starts
with the right question.
E-commerce
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From measurement to campaign priorities
Revenue and conversion flows are validated first; campaign structure and testing priorities are then planned on the same data foundation.
See the approach
Measurement
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Making conversion tracking trustworthy
Tags, events and advertising-platform conversions are validated together so the metrics fit for decision-making are clear.
See the approach
Growth
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A controlled test plan for a new channel
Before a new channel launches, the hypothesis, audience, creative variants, success metric and observation window are defined.
See the approachFrequently asked
Good questions
If your answer isn't here, write to us — we reply within one business day.
- Which channels do you work on?
- Our core expertise is Meta Ads and Google Ads. We also run channels such as TikTok Ads and LinkedIn Ads when they fit, and on the measurement side we work with GA4, Google Tag Manager and e-commerce platforms.
- What level of access do you need to my ad accounts?
- Ownership of the accounts always stays with you. Our software reads ad account data securely and read-only; campaign management runs at whatever permission level you grant.
- How often do you report?
- Weekly. Each report covers the performance summary, budget consumption, any anomalies detected and the actions taken that week. Monthly reports add period-over-period comparison and the plan for the next period.
- Do you also do websites, content and creative?
- Yes. Website development, social media management, content production and digital creative are complementary services. Depending on scope, they run through project-based collaborations with specialists in each field.
- How long before we see results?
- The first 2–4 weeks go into measurement setup and cleaning up the existing structure; the output of that period is reliable data. Campaign optimisation usually takes 4–8 weeks to produce meaningful results. Speed depends on budget, product and the current health of the account.
- What is your engagement model?
- We work on a monthly retainer, priced by scope and budget size. One-off work such as an account audit or a measurement setup is also possible.
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Contact
Let us take a look at your account.
In a free 30-minute call we review your current setup and share the improvement areas we can see at first pass. No commitment, no sales pitch.
hello@ivmentum.comor fill in the form